Description

Scope: The world is charging towards the new network technologies of broadband and 3G and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies.

 With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

About the Editors: Daniel Ralph is an Engineering Manager at BTexact, where he is responsible for a number of projects in the mobile applications arena. He currently consults and project manages application development, application integration and systems migration, and is also interested in the wider commercial, social and political implications associated with the impact of the knowledge society.

Stephen Searby joined BT in 1979 as a sponsored student. He graduated from Oxford University with a First Class Honours degree in Engineering Science and began work on an interactive video library for the BT switched-star cable TV network. He subsequently worked on knowledge-based coding techniques for human faces, coding and transmission of TV and HDTV and later project managed the MPEG encoding for BT’s interactive TV market trial. More recently he has managed the development of content management and personalisation capabilities for Internet portals and leads research activities developing new personalisation technology.

Book readership

For telecommunications engineers and managers working in the fields of location and personalisation services.

Book contents