Description

Currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains and at the same time addressing users’ needs, desires and intentions. Key Enablers for User-Centric Advertising Across Next Generation Networks shows how this could change using conceptual entities called enablers - software components, which are designed to address specific needs or requirements, but are generic enough to be reused outside a single domain. It introduces three distinct but complementary enablers that together form the Converged User-Centric Advertising System:

• The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user related data in a standardized way
• The Reasoning Enabler is the result of a well-defined methodology that enables new knowledge to be reasoned, based on previously stored data, by aggregating, correlating and inferring new information about people and their contexts.
• The Session Management Enabler is responsible for abstracting the communication layers. It provides a context-aware multimedia delivery system capable of personalizing and adapting multimedia content according to a set of user and system pre-defined context data or rules, respectively.

Book readership

Key Enablers for User-Centric Advertising across Next Generation Networks provides a fascinating overview of this topic for telecommunications engineers, computer scientists, network design engineers, marketing professionals and other researchers working in the web and telecommunication industries.

Book contents